Despite the growth of other digital communication tools, email marketing remains effective and relevant. A well-planned email marketing campaign can help boost product or service awareness and cultivate relationships with your customers. NUSS’ very first e-workshop on direct email marketing received an overwhelming response, with over 140 members and guests tuning in to learn how to effectively promote their business over email. Trainer Mr Kelvin Koh kept viewers engaged as he demonstrated the use of an online email marketing tool and responded to their queries. The participants came away with a renewed understanding of direct email marketing, with as many as 97 per cent indicating in a post-session poll that they found the workshop useful.
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